WhatsApp Business API Pricing Calculator
Calculate exact conversation costs across Marketing, Utility, and Support. Discover our annual software license (from ~₹167/mo) and transparent 2.36–5.90 paise message markup that saves brands ₹25,000–₹50,000/year over legacy aggregators.
Choose Your AiShopix Software License
Both plans include unlimited agent seats, unlimited brands & connected numbers.
Configure Monthly Volume
Adjust your target country and expected message volume
Actual Meta charge: ₹0.8631 per message + AiShopix markup of 5.90 paise (₹0.05 + 18% GST). Used for promotions, product drops, festive offers & abandoned cart recovery.
Actual Meta charge: ₹0.1150 per message + AiShopix markup of 2.36 paise (₹0.02 + 18% GST). Used for order confirmations, shipping updates, receipts & OTP alerts.
100% Free Inbound: For inbound messages there are no charges (zero Meta charge & zero markup fee). Receive and resolve unlimited customer inquiries with zero per-conversation costs.
Wati/Interakt charge ~₹999/mo per seat beyond 2–5 seats. AiShopix includes Unlimited Agents with complete role permissions at ₹0 extra.
Total Monthly Spend (Meta + Markup + Software)
Software license: ₹1,999 billed annually (~₹167/mo)
Vs Wati/Interakt (~₹6,747/mo in monthly fees, seat penalties & heavy message markups).
Annual License vs Recurring Monthly Aggregator Drain
| Pricing Component | AiShopix (Annual Model) | Wati | Interakt | AiSensy |
|---|---|---|---|---|
| Software License Model | ₹1,999/yr (~₹167/mo) or ₹9,999/yr (~₹833/mo) | ₹2,499 - ₹4,999 / month | ₹1,999 - ₹3,499 / month | ₹2,000 - ₹4,000 / month |
| 100% Free Annual Renewal Waiver | Yes (On ₹30L Sales / yr on Enterprise) | No | No | No |
| Platform Message Markup | 2.36p (utility) / 5.90p (marketing) | Heavy markup / rigid conversation packs | Marked-up conversation bundles | Markup per message |
| Inbound Customer Support Chats | 100% FREE (₹0 Meta fee & ₹0 Markup) | Subject to tier limits or charges | Included in paid bundles | Extra per-conversation charges |
| Agent Seats Included | Unlimited (₹0 markup) | 5 included, extra charged (~₹999/seat) | 4 included, extra charged | Extra fee per agent seat |
| AI Agents & Training | Autonomous GPT/Gemini Agents | Keyword-based flow builder | Basic rule bot | Basic flow bot |
| In-Chat Checkout & UPI | Built-in (UPI, Razorpay, Cards) | External link redirect | External redirect | External redirect |
Frequently Asked Questions
Everything you need to know about WhatsApp Cloud API conversation billing and our annual model
How does WhatsApp Business API pricing work?↓
Meta charges per delivered message based on category. In India, Meta charges ₹0.8631 per marketing message, ₹0.1150 per utility message, and inbound customer-initiated support conversations are completely FREE (₹0 Meta charge). Meta bills its base fees directly to your payment method inside Meta Business Manager.
What are the charges for inbound customer messages?↓
For inbound messages, there are ZERO charges — both Meta base fee and AiShopix platform markup are ₹0.00. You can receive, automate, and resolve unlimited incoming customer inquiries and support chats at zero cost.
What is AiShopix’s platform message markup fee?↓
AiShopix operates with 100% billing transparency. Deducted from your prepaid BillingWallet, our platform message markup is only 5.90 paise (₹0.05 + 18% GST) per marketing broadcast and only 2.36 paise (₹0.02 + 18% GST) per utility notification. Inbound support chats have ₹0 markup (100% free). This is 70%–90% lower than legacy aggregators who charge 15–30 paise markup per message.
How does AiShopix’s Annual Pricing Model compare to monthly plans?↓
Unlike Wati, Interakt, and AiSensy which charge recurring monthly fees of ₹2,000 to ₹5,000+ every month plus extra fees per agent seat, AiShopix uses an annual model. Our Growth Merchant Plan is just ₹1,999/year (which breaks down to only ~₹167/month), with unlimited team agent seats, unlimited WhatsApp numbers, and unlimited brands.
What is the Enterprise 100% Free Annual Renewal Waiver?↓
Under our Enterprise Scale plan (₹9,999/year ~ ₹833/mo), if your store generates ₹30,00,000 (30 Lakhs) or more in annual sales through your AiShopix checkout or CRM, your annual renewal fee is 100% waived for the following year.
What is the difference between Marketing and Utility messages?↓
Marketing messages include promotional broadcasts, festival discounts, new collection drops, and cart abandonment nudges (Meta charge: ₹0.8631). Utility messages are strictly transactional updates requested by the shopper, such as order confirmations, shipping updates, tracking alerts, and digital receipts (Meta charge: ₹0.1150).
Explore Interconnected Solutions
Combine WhatsApp marketing with autonomous AI agents, in-chat checkout, and industry-specific workflows.
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High-converting targeted broadcasts & Meta template manager
Click to WhatsApp Ads
5X lead generation with instant ad attribution & automated follow-ups
AI WhatsApp Chatbots
Conversational AI grounded in your catalog & docs with human handoff
In-Chat Payments & UPI
Collect payments directly in chat via UPI, cards & Razorpay/Stripe