Meta Cloud API Tier Management & Phone Quality Score: The Operator's Handbook

Every official WhatsApp Business Account is subject to Meta's tier-based messaging limits and phone quality ratings. Here is how to navigate tier scaling safely with AiShopix CRM.

Understanding Meta's 4 Messaging Tiers

• Tier 1: 1,000 unique customers per rolling 24-hour window (default for newly registered numbers).
• Tier 2: 10,000 unique customers per 24 hours.
• Tier 3: 100,000 unique customers per 24 hours.
• Tier 4 (Unlimited): Unlimited unique customers per 24 hours.

How to Automatically Upgrade Your Tier

Meta automatically upgrades your tier when you send at least 50% of your current tier limit within a rolling 7-day period while maintaining a High Quality (Green) rating. AiShopix's built-in campaign pacing prevents sudden spikes that could trigger rate limits, ensuring smooth, automatic tier progression.